Elevate your strategy with data-driven precision.
In today’s rapidly shifting marketing landscape, data is abundant, but clarity is rare. I help businesses bridge the gap between “having data” and “having a strategy” by combining over eight years of frontline advertising experience with doctoral-level research precision. Having managed accounts for national brands like IHOP and the San Antonio Spurs, I understand the pressure of the bottom line; having earned a PhD in Marketing, I know how to apply the rigorous analytics required to protect it.+4
I don’t just offer advice—I provide a competitive edge through evidence-based strategy. Whether you are navigating the complexities of Hispanic marketing, optimizing your media spend, or trying to decode shifting consumer behaviors, I bring a practitioner’s intuition and a researcher’s accuracy to your team. We won’t just react to the market; we will use data to anticipate it.
Let’s connect.